How to Price on iFood: Costs, Fees and Margin

A four-step pricing process

Add ingredients and packaging consumed by one portion; do not confuse inventory purchasing with consumed costs.
Check contract commission and payment rates. Enter the online-payment share and applicable own-delivery costs.
Estimate monthly orders and fixed costs. Enter tax and merchant-funded promotions as explicit assumptions.
Set a monthly operating margin. Calculate, check the commercial suggestion and test a lower-volume scenario too.

Separate the calculations first

Revenue is gross sales. Contribution per order remains after variable costs and applicable fees. It must still cover subscription and fixed expenses. Estimated monthly operating results include those entered costs but do not replace accounting.

Contribution = price − ingredients − packaging − commission − applicable payment fee − tax − merchant-funded promotions − applicable delivery − other per-order costs.

Monthly result = contribution × orders − applicable subscription − fixed costs. Monthly operating margin = monthly result ÷ monthly revenue.

Example: a R$40 order and 350 monthly sales

This illustrative example uses R$12 ingredients, R$2 packaging, 6% tax, reference commission of 12%, reference online rate of 3.2%, all orders paid online, and R$1,500 monthly fixed costs. There are no additional delivery costs, promotions or other expenses. Replace these assumptions with your business figures.

Commission / order: R$ 4.80
Payment / order: R$ 1.28
Tax / order: R$ 2.40
Contribution / order: R$ 17.52
Contribution margin: 43.80%
Monthly platform fees, including subscription: R$ 2,238.00
Subscription applied once: R$ 110.00
Monthly operating result: R$ 4,522.00
Monthly operating margin: 32.30%
Sustainable break-even: 92 orders

The subscription is charged once. R$110 divided by 350 is approximately R$0.31 per order, but multiplying R$0.31 by 350 returns only R$108.50. The monthly calculation retains the full R$110; the average is for display only.

Calculate your contribution and monthly result

Price for margin after fixed costs

For a 20% monthly operating margin under the example assumptions, the calculated price is R$ 31.64. Monthly volume and fixed expenses are part of this calculation.

The solver checks price regimes before and after the subscription threshold, validates centavo results and rounds commercial suggestions upward. If no qualifying price exists within the limits, the tool states that.

Calculate a price for your monthly margin

When subscription changes break-even

The revenue threshold uses price × orders in the entered scenario. Crossing it may introduce a cost jump. Sustainable break-even is the smallest volume after which modeled results remain nonnegative; a negative contribution may make it unreachable.

Assumptions to review

Public rates are references. Check commission, calculation base, payments, subscription and threshold in the restaurant agreement.
Percentage tax and promotions use the entered gross price. Promotions represent only the merchant-funded share.
The online mix estimates equal-value orders. Own card-terminal payments may have a different fee, entered under other costs.
The calculation does not reconcile statements, refunds, different basket values, unentered wastage, subsidies or specific tax regimes.
With no orders, monthly margin is unavailable. Fixed costs remain in monthly results. Invalid data is never silently converted to zero.

Financial definitions: Sebrae — calculating break-even.