iFood pricing calculator
Set a target monthly operating margin. The calculation includes order volume and fixed costs as well as per-order costs.
Editable example.
Your order
Assumptions: taxes, volume and other expenses
Example: 6% tax · 300 orders/month · R$ 1500 fixed/month
Percentage tax and merchant-funded promotions use the gross price. The online mix estimates orders with the same value. No tax rate is recommended.
References used: 12.00% + 3.20%; R$ 110.00 only above R$ 1,800.00 / month.
Previously reviewed: 5 September 2026 · review due
We use 3.2% as the default online-payment rate. Official pages reviewed also display 3.5%; applicability may vary by plan, product, or agreement. Sources and conditions
Price for your monthly margin
R$ 51.49Commercial price: R$ 51.50 · 20.03% monthly margin
Simulation result
Example / current assumptions: 6% tax; 300 orders/month; R$ 1,500.00 fixed costs; 100% online.
- Contribution per order
- R$ 15.67
- Contribution margin
- 30.43%
- Monthly revenue
- R$ 15,447.00
- Monthly platform fees
- R$ 2,459.00
- Subscription included once
- R$ 110.00
- Average per-order allocation (display)
- R$ 0.37
- Estimated monthly operating result
- R$ 3,091.00
- Monthly operating margin
- 20.01%
- Sustainable break-even
- 103 orders
Break-even includes the subscription threshold. Only entered costs are included; this is not a complete accounting statement.
Every cost, accounted for
Bars show the sale, each deduction and contribution before subscription and fixed costs. The line marks zero; losses extend to the left.
- Sale
- R$ 51.49
- Ingredients
- R$ 16.00
- Packaging
- R$ 2.40
- Commission
- R$ 6.18
- Online payment
- R$ 1.65
- Tax
- R$ 3.09
- Promotions
- R$ 0.00
- Delivery
- R$ 6.50
- Other costs
- R$ 0.00
- Contribution
- R$ 15.67
Lucro Delivery
Lucro Delivery — Calculation summary Editable example / estimate. Review every assumption before deciding. Mode: Price for monthly margin Plan / rates: basic Selling price: R$ 51.49 Monthly orders: 300 Target monthly margin: 20.00% Commission: 12.00% Online rate: 3.20% Share paid online: 100.00% Configured subscription: R$ 110.00 Subscription only above: R$ 1,800.00 Ingredients per order: R$ 16.00 Packaging per order: R$ 2.40 Entered own delivery: R$ 6.50 Own delivery applied: R$ 6.50 Entered tax: 6.00% Merchant-funded promotion: 0.00% Other costs per order: R$ 0.00 Monthly fixed costs: R$ 1,500.00 Commission per order: R$ 6.18 Online fee per order: R$ 1.65 Tax per order: R$ 3.09 Promotion per order: R$ 0.00 Contribution per order: R$ 15.67 Contribution margin: 30.43% Average subscription allocation (display): R$ 0.37 Monthly revenue: R$ 15,447.00 Monthly contribution before fixed costs: R$ 4,701.00 Subscription applied once: R$ 110.00 Total monthly platform fees: R$ 2,459.00 Estimated monthly operating result: R$ 3,091.00 Monthly operating margin: 20.01% Sustainable break-even (orders): 103 Commercial price: R$ 51.50 Monthly margin at commercial price: 20.03% A single average order repeated over the month. Percentage fees and promotions use the entered gross price. The online mix is an estimated average. Only entered costs are included; this is not a complete accounting statement. Unresolved fields: none. Previously reviewed references: 2026-09-05 (review due) We use 3.2% as the default online-payment rate. Official pages reviewed also display 3.5%; applicability may vary by plan, product, or agreement. https://parceiros.ifood.com.br/restaurante?lpt=1 https://blog-parceiros.ifood.com.br/taxas-ifood/
How to use this tool
- Gather your price, portion costs and contract terms. Initial numbers are an editable example.
- Enter online payments, tax, merchant-funded promotions, monthly orders and fixed expenses.
- Review assumptions before deciding. Copy the complete calculator summary to record the analyzed scenario.
Price, markup and margin use different bases
Contribution per order = price − ingredients − packaging − tax − merchant-funded promotions − applicable delivery − other variable costs − commission − applicable online payment.
Estimated monthly operating result = contribution × orders − applicable subscription − entered fixed costs. Monthly margin = monthly result ÷ monthly revenue.
Example with declared inputs
An order of R$ 58.00, ingredients of R$ 16.00, packaging of R$ 2.40, own delivery of R$ 6.50, illustrative tax of 6%, 300 orders and R$ 1,500.00 fixed expenses.
In this example, contribution is R$ 20.80 per order and the monthly result is R$ 4,630.00, after a R$ 110.00 subscription. This is not a recommended margin.
The simulation repeats an average order over the month. It does not reconcile refunds, different basket values, platform-funded promotions or specific tax rules. Enter additional costs and check your contract.
Read the iFood pricing walkthrough · Understand margins and fixed costs
Perguntas Frequentes (FAQ)
Does the target margin include fixed costs?
Yes. It is monthly operating results after variable costs, the applicable subscription and entered fixed costs, divided by revenue. At least one monthly order is required.
Why is adding the fee percentage to cost insufficient?
Commission applies to the selling price rather than cost. The price must cover percentage deductions and entered costs. The calculator checks the final price and identifies unreachable margins.